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Raising the profile of online safety to reach a wide audience and reinforce the importance of using the internet safely and responsibly.

Actions and updates

Action 3.1 - Engaging with education stakeholders

The Welsh Government will continue to support education stakeholder engagement events which include a focus on online safety.

Update 2024

In February 2024, DRiE hosted a variety of webinars aimed at practitioners within primary and secondary schools across Wales to celebrate Safer Internet Day 2024. Webinars included updates from Estyn, Childnet, SWGfL, North Wales Police and Adobe. In addition, a webinar to provide a walkthrough of all the Keeping Safe Online resources was offered to practitioners.

The Hwb Team hosted a stand at an online gaming event co-hosted by the Welsh Rugby Union to celebrate Safer Internet Day 2024, this was attended by learners and practitioners from colleges and special schools in Wales.

In November 2024, we again brought together experts in online safety to share their latest research, evidence-based insights and emerging issues. This year, the keynote presentation was from the UK Safer Internet Centre followed by a round table discussion with all attendees participating.

The key points raised in the discussion will be used to inform our work programme for 2025 to 26.

Action status: Ongoing.

Action 3.2 - Keeping safe online area on Hwb

The Welsh Government will continue to provide a dynamic online safety area on Hwb, for sources of online safety news, events and resources for children, young people, education professionals, governors, parents and carers.

Update 2024

During 2024 we published a series of informative videos on Keeping safe online, to support education practitioners to develop their understanding of:

  • emerging and high priority digital resilience issues for schools (support for social media, sharing nude images and parental engagement)

  • current trends in the online behaviour of children and young people

  • where they can find further sources of support through the Keeping Safe Online area of Hwb and use this practically when dealing with issues

In April 2024 we added 2 new topic pages to the Keeping Safe Online home page on ‘sextortion’ and ‘web scraping’, to raise awareness of these growing threats and ensure that schools can support and safeguard learners appropriately.

In June 2024 we added a new topic page on ‘Generative AI’, which hosts resources, training and guidance to support schools and the wider school community with the opportunities and challenges presented by generative AI tools.

We have continued to expand our ‘Views from the Experts’ feature, with the following articles from

Action status: Ongoing.

Action 3.3 - Supporting Safer Internet Day

The Welsh Government will support Safer Internet Day in Wales annually to raise the profile and importance of online safety across Wales.

Update 2024

To celebrate Safer Internet Day in February 2024, Welsh Government ran a series of online events for schools and learners to promote online safety.

Schools were invited to tell us what they were doing. Contributions were moderated and then published on our ‘Safer Internet Day celebration 2024’ page.

In preparation for Safer Internet Day 2025, the Welsh Government supported a UK Safer Internet Centre (UKSIC) stakeholder engagement event for Wales in November 2024. This event was an opportunity to engage with schools and internet safety partners to share the theme for the next Safer Internet Day, and to encourage stakeholders to run and participate in Safer Internet Day activities.

UKSIC produces education activity packs each year for Safer Internet Day. The production of bilingual packs for Welsh schools is supported each year by the Welsh Government, and the bilingual packs are hosted and promoted on Hwb.

The education packs for 2025 were published on Hwb in November 2024.

The Welsh Government has been working with schools across Wales to create digital content to encourage children and young people to protect themselves and others from online scams. This will be published on Hwb in January 2025 in preparation for Safer Internet Day 2025.

Action status: Ongoing.

Action 3.4 - Engaging through social media

The Welsh Government will use social media platforms to communicate and raise awareness of the extensive range of online safety activities taking place across Wales.

Update 2023

We continue to communicate and raise awareness of the extensive range of online safety opportunities and resources through our communications channels, newsletters and social media platforms.

Action status: Ongoing.

Action 3.5 - Providing up to date online safety news

The Welsh Government will continue to work with SWGfL to provide a monthly bilingual online safety newsletter.

Update 2021

During 2021, we continued to publish a monthly bilingual online safety newsletter on Hwb. The newsletter produced by SGWfL provided a summary of the latest online safety news, resources and events, in addition to updates on Safer Internet Day and other online safety activities.

In March 2021, our contract with SWGfL came to an end, we will continue to provide a bilingual half termly update providing a summary of the latest digital resilience news, resources and events which will be published on the Keeping safe online area of Hwb.

We will continue to provide digital resilience updates on the Keeping safe online area of Hwb, please see action 3.11.

Action status: Closed.

Action 3.6 - Campaigning against coercive control in relationships

Building on the ‘This is Not Love. This is Control’ campaign, the Welsh Government is rolling-out a campaign to highlight the issue of coercive control in relationships specifically aimed at young people.

Update 2020

The Violence against Women, Domestic Abuse and Sexual Violence (VAWDASV) communication campaign ‘This is not love. This is control’ featured a designated phase, ‘This is not OK’, and was aimed at coercive control within young people’s relationships. ‘This is not OK’ launched to coincide with university Fresher’s week’s and those aged 19 to 21 before further sharing targeted messages at those in 16 to 18 age range. Messages for parents and carers and concerned others were also developed, raising awareness and knowledge of signs they can look out for.

The campaign saw over three million impressions through digital advertising and more than 200,000 views of the campaign videos.

Recognising the potential for an increase in violence and abuse as a result of the COVID-19 pandemic, we launched our ‘Home shouldn’t be a place of fear’ campaign in May 2020. We aim to ensure that all victims know that services are still operating, and to encourage bystanders and concerned others to access help and information.

‘Home shouldn’t be a place of fear’ is a multi-media campaign and has been shared across television, radio, national and local news and press, online, and through community networks such as pharmacies, local supermarkets and police forces, reaching the widest and most vulnerable.

Action status: Delivered (see action 3.10).

Action 3.7 - Engaging with the youth work sector

The Welsh Government will engage with the youth work sector to ensure appropriate online safety resources are available and publicised.

Update 2024

The Interim Youth Work Board’s final report, published in September 2021, included 14 recommendations to achieve a sustainable delivery model for youth work services. The Youth Work Strategy Implementation Board, appointed in autumn 2022, is advising on the development of these recommendations, which include a recommendation to establish a youth information exchange to enable young people to more easily find out what is available to them in their local area, and a recommendation to develop a young person’s entitlement scheme.

A Youth Information and Digital Implementation Participation Group, with representation from a range of partners, continues to provide advice, expertise and challenge and work alongside the Board on these recommendations. Online safety is a key consideration within this work, as well as the role of digital youth work within proposals in development to strengthen the legislative framework for youth work.

In addition to this longer-term developmental work, we have continued to share and promote sources of information and support on online safety via social media channels and the termly Youth Work newsletter for youth work practitioners and other interested parties to raise awareness of the importance of online safety within youth work.

Action status: Ongoing.

Action 3.8 - Supporting education activities at CYBERUK

The Welsh Government will work with the National Cyber Security Centre (NCSC) to support and develop education activities to be included in the CYBERUK 2021 Programme.

Update 2022

Cyber UK 2022 took place on 10 and 11 May 2022 in the Celtic Manor resort in Newport. As part of the Cyber UK 2022 we worked with the NCSC and other partners including Thales on the development of a schools outreach programme. Learners were invited to attend the event and provided with a tour of the Cyber UK 2022 exhibition hall and visited stands including AWS, CyberFirst, Palo Alto, Siemens and Fortinet. The learners were also able to take part in a series of cyber game activities including an escape room, cryptography puzzle, digital forensics and coding challenge. The learners also had the opportunity to hear from a panel which featured apprentices from Thales discussing their journey into a cyber security career.

Action status: Delivered.

Action 3.9 - Developing a phishing awareness campaign

The Welsh Government will develop a campaign to promote and raise awareness of the risk of phishing to support education stakeholders in Wales.

Update 2022

In October 2022 we published the ‘don’t be the catch’ phishing campaign for practitioners, learners and their families. We will continue to promote this throughout 2022 and 2023, through our communications channels.

Action status: Delivered.

Action 3.10 - Campaigning against coercive control in relationships

The Welsh Government will continue to build and develop the ‘This is Not Love. This is Control’ campaign.

Update 2021

We continued to build and develop the ‘Home shouldn’t be a place of Fear’, ‘Don’t be a Bystander’ and ‘This is Not Love. This is Control’ campaigns, over the last 18 months. Recognising the potential for an increase in violence against women, domestic abuse and sexual violence (VAWDASV) as a result of the COVID 19 pandemic, we launched the campaign, so victims would know that services were still operating and offering support, and to encourage bystanders and concerned others to access help and Information.

Throughout the campaign so far, Digital channels (Facebook, Twitter, Google, Snapchat, LinkedIn) delivered almost 19,000,000 impressions. National media (TV, Radio and print media) delivered a potential reach of over 24,200,000 impressions. There has been over 20,800 visits to the Live Fear Free website during the campaign.

‘Home shouldn’t be a place of fear’ is a multi-media campaign and has been shared across television, radio, national and local news and press, online, and through community networks such as pharmacies, local supermarkets and police forces.

Action status: Delivered.

Action 3.11 - Providing regular updates on digital resilience

The Welsh Government will publish half termly updates on the latest digital resilience news, resources and events.

Update 2024

During 2024 we have published termly updates on the Keeping safe online area of Hwb to support practitioners and professionals with the latest digital resilience news, resources and events. These are available in the news area of Hwb.

Keeping Safe Online end of term round-up – March 2024

Keeping Safe Online end of term round-up - July 2024

Keeping safe online end-of-term round-up: December 2024

Action status: Ongoing.